Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it?
Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.
There are a lot of moving parts here. To help you make your next product launch successful, Drifft created the SlideShare below. It includes a checklist covering everything from the very beginning stages of customer research, all the way to the launch date itself. Check it out to learn how you can drive demand for the products you launch.
from HubSpot Marketing Blog http://blog.hubspot.com/marketing/product-launch-checklist
Via http://blog.hubspot.com/marketing/product-launch-checklist
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