Most people who get to your website aren't ready to buy immediately. In fact, nearly 99% of first-time website visitors don't purchase. But, most ecommerce marketing efforts are focused only on the 1%, and not the 99% of visitors. To move the needle on your bottom line, you need to engage with this 99% of visitors.
This is where offering conversion opportunities besides the checkout comes in. You may already have some on your site, like the opportunity to subscribe to your newsletter or blog. With this brand new guide, you'll learn how to capture the information of the 99% prospective buyers who aren't yet ready to purchase through pre-transactional conversions opportunities. Then, you'll learn how to use that information to nurture them into a sale. By the end, you'll be able to develop your own pre-transactional conversion strategy for your company.
This guide covers:
- Why You Need Conversions Before the Checkout
- How You Can Prompt a Conversion
- What Makes a Compelling Pre-Transactional Offer
- Best Practices from Real-Life Examples
Download The Beginner's Guide to Conversions Before the Checkout to get started with a pre-transactional conversion strategy.
from HubSpot Marketing Blog http://blog.hubspot.com/marketing/beginners-guide-conversions-before-the-checkout
Via http://blog.hubspot.com/marketing/beginners-guide-conversions-before-the-checkout
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