Transparency isn't convenient. You can't just openly share the good news -- you've got to share the bad news, too.
At least, that's how Patagonia views it. "Transparency is telling the good and the bad," says Rick Ridgeway, Patagonia's VP of Environmental Affairs, on this episode of The Growth Show. "It's having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing."
In this episode, Rick doesn't just explain what corporate transparency is; he also shares real examples of sticky situations that have cropped up at Patagonia -- and how they actually dealt with them.
Not only that, but he also shared with us some refreshing and eye-opening advice about life. Recently, he was in an accident with his longtime friend, Doug Tompkins (the Founder of The North Face), and on this episode, Rick shares some of the life lessons he's learned in the aftermath.
To listen to the episode, click "play" in the player below, or download the episode on iTunes.
Check out the latest recaps of The Growth Show episodes by clicking here.
from HubSpot Marketing Blog http://blog.hubspot.com/marketing/rick-ridgeway-patagonia
Via http://blog.hubspot.com/marketing/rick-ridgeway-patagonia
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