Essential Interview with the PR specialist

Public relation is the most diverse and very wide field that is why we asked Lizz Clark head Managing Director from Marketing Agency Hampshire. If anyone is asked what public relation is, there is a high likelihood that the response will be different from person to person is about three-quarters of the time. But all in all, public relations remain an important. You may view public relation as the spread of information and manage how that information is spread between the organization and the general public. Whether it is a product and its consumers, a sports team and its fans, a recruiting agency, and its clients, for an effective elevation of an organization brand a reliable two-way communication has to be maintained. When the public is kept happy that will translate into a wider audience and in turn draw more sales.

What do public relations mean to you?
The question tries to gauge a PR candidate’s approach and thinking to public relations. Because public relation can be further broken down, to touch areas such crisis control, marketing or even online community management, the question lets you gauge whether a candidate’s perceptions of public relations are in line with the company’s philosophy. An experienced PR should be all rounded, but specialization can, in turn, help the company move towards the right direction.

What skills have you do possess that would help you communicate a customer’s message?
A good PR candidate has great oral and written communication overall and has to be able to meet the set deadlines, persuasive and more importantly be able to make a long lasting connection. The best PR professional is also the best writer that clearly understands human nature. They can clearly articulate ideas in a concise way; they also must have beautiful intuition. What makes them stand out, even more, is their ability to be creative and energized during communicating a customer’s message.

How can you use social media to reach and impress media?
Social media can either leverage the company’s brand or completely break it in this information age. Traditional media like television print and radio goes hand in hand with the social media. This is where a good PR candidate goes out of her way to promote her personal brand on the social media. For example, a successful PR candidate will understand the existing connection between the social media and producing great content. If you take a look at a job candidate’s twitter feedsor LinkedIn page and nothing is impressive that clearly translates to real life when the candidate will be representing a client.

How would you handle a product recall or corporate fraud?
This is definitely a crisis management or problem-solving question. Take for an example where a situation that could in the worse of circumstances to the company. What you need to do is to explain what corporate fraud occurred or why the product had to be recalled so you can see how the candidate comes up a story. How well your PR candidate works under pressure or within a deadline? With this interview question, you are able to understand how a candidate may creatively or structurally handle a particular situation. It may be as small as working with colleagues and resolving conflicts or as big as managing product recall

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Launch Social Media Contests

Social campaigns that happen these days have turned out to be marketing opportunities that are omni channel for businesses to have a better growth and also to develop better brand familiarity. The traditional marketing strategies may turn out to be nothing in front of this new trend tat has conquered the marketing field. The trend has come up due to the changes in our lifestyle.

Why to Launch Social Media Contest?
If the clients brand should be taken part in the contest of social media or it may not seem to be right then you should consider the major advantages that are there which call out for the necessity for executing a social networking campaign that is much successful.

Engagement
Brand engagement is something that is much important measurement considering the running of social media contest. The likes that you get and also the ones who does the likes do not carry the same weightage compared to the people who have got the posts that you made and how they are getting engaged in the contest put forward by you. There is a significant change in the metrics.

Remarketing
When you are asking the email addresses from the users who are participating in the contest that you have put up then it opens an option for you to remarketing the other things that you are going to launch in the future. There are so many possibilities that you get to expand your horizon and make use of whatever you have so that your brand is always getting advantages.

Subscriptions
If the client’s brand is the one which can warrant the subscribers, the contest in social media can act as the best way for gaining many of the new subscriptions. You should encourage the users for joining and subscribing so that they can be part of the contest.

Increasing Sales
Social media contests can give the customers get a chance to be more involved with the brand of yours. This is also a chance for you to gran their attention to the website of your company. If the client that you are dealing with is consumer brand, then the hype that surrounds social media contests and also the new products that are there in the market can have a huge spike in sales which is something that you expect from such kind of contests.

Multi-Channel Promotions
The major aim of the campaign is to increase brand awareness by ensuring that your business actually reach out to newer customer bases. If you want best results from campaign then you should get public relations to be involved in it and also marketing teams to put their efforts in the contests. Syncing efforts across PR and also social are very crucial for getting best from the campaign. When the PR team may be handling the media outreach and also facilitating the launch strategies then it is necessary for being aware about objectives and timeliness.

Implementing Effective Strategy
Before you jump into the campaign, it is necessary for you to do the necessary planning so that you can get it implemented well with all the components in place.

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Outstanding interview with the head of Social Media

We have a very special treat for our readers today, An exclusive interview with Nicole Limberios the head Social at Digital Marketing Agency PurpleFruit

Let’s start with you then Nicole, Whats your background?

I started out as a humble linkbuilder at a small digital marketing agency, before I new​ it​ the internet had me hooked​. I sucked into the world of digital marketing, before I knew it​ ​I had created ​my very own Britney Spears Fan Page on Facebook that has almost 27​,000​ likes including the official Britney Spears herself!​ When I’m not on the internet ​I enjoy going to football matches and I’m​ extremely passionate about music​ and live concerts.

Technical Questions:

How do you apply social media as a tool when it comes to customer service?

Social media is a remarkable way of keeping in touch directly with the customers. Through it you can have direct conversations, influence them, network with them and get to see how they are reacting to content. It puts out everything out there for you to see and analyse.

Creating a power conversation is very vital in social media. It has the ability of influencing your audience and turning them into customers. Generally social media is a great reflection of a company’s analytics and vitality.

How is social return on investment (ROI) measured?

You can do this by using tools such as Facebook’s Conversion Measurement and Optimized CPM. Your website will also have analytics that can measure thus. Platforms such as LinkedIn also have their own analytics. The central measurements include clicks, likes, shares, change in attitude and amount of purchases.

What benefits do platforms such as Hootsuite and TweetDeck offer?

These platforms come with plenty of benefits. In most scenarios you will be asked to list one or two but it’s good to be armed with a good number.

For starters let’s talk about Hootsuite.

Its dashboard analytics make it easy for you to manage all your channels in one place. It also enables you to schedule tweets, find potential customers, collaborate with team members and track analytics.

TweetDeck is basically the same as Hootsuite only that it is only used in twitter. It makes your work easier by making it possible for you to customize your twitter experience and manage multiple accounts.

Sproutsocial is another excellent platform. With it you can create an inbox-style way of managing all messages and interactions at once. This management tool is perfect for helping a business find new customers and increase its customer presence.

Such platforms are in plenty hence there is a possibility you won’t be able to do a comprehensive research on all of them. If you are asked about one that you are not familiar with, simply admit that you don’t know about it but are willing to learn and should be able to do so easily thanks to your experience with other similar platforms. Confidence will always make it easy for to sail through unfamiliar territories.

What are the benefits of a LinkedIn group compared to a LinkedIn page?

A LinkedIn group functions like an exclusive version of Reddit or Quora. It has a wider reach and therefore presents a more valuable place for sharing content. It also offers an excellent platform where you can engage with customers and other businesses, increase interests in your company and stress on keywords.

A LinkedIn Page on the other hand is where people go when they have already expressed interest in the company. It therefore has to be informative and carry a bit of SEO value.

Questions about you:

What are some of the social media campaigns you have managed or produced? Can you tell me a bit about them?

When asked this question remember to put emphasis on conversation, engagement and storytelling. For instance give an example of how you held meaningful conversations with customers, captivated them with interesting stories that in the long run increased measures of engagement such as likes, clicks and reach. Always talk about these 3 elements in the campaigns you mention. Don’t forget to show them the dashboards and results of your campaigns.

Which social media platforms are you excellent at using and why?

Answer this question by talking about the platform you have most experience and skills. But don’t ignore mentioning other platforms and their strengths. This shows that you are versatile with all social media platforms. Talk about how twitter is ideal for conversations; how Facebook is perfect for advertising and LinkedIn is great for recruitment and sharing career related articles.

What’s your level of knowledge and experience in SEO?

All marketers and in particular social media marketers must possess an in in-depth knowledge of SEO. This is because companies want their websites to rank highly on Google search results.

Talk about how social media makes this happen through boosting of Key Performance Indicators,quality content that can go viral stressing of keywords and increasing the amount of content talking about a business. Go and further talk about how you always consider SEO in all your social media strategy. Don’t be afraid to discuss in detail how you once did this in the past and the success achieved.

What are some of your favorite social media blogs?

Whatever your choices are be ready to explain why you picked the sites. If you don’t follow any blogs, look up a few online. Just be prepared for this question.

What can you say are some of the best practices on Twitter?

Talk about mentions and hashtags. Say how these two make it possible for more people to see your tweets and retweet. Some of the people who retweet might have a huge audience that will bring more traffic for your business. Twitter is a good conversation too. Always make sure to rely to ever single tweet and se hashtags to engage more with people talking about the same topic.

What are your sentiments on Google+ and how should it be applied as a social media strategy?

Google+ might not be everyone’s cup of tea but it will add more value to your business for free. The people interviewing you will want someone who is ready to integrate it into an overall strategy. Talk about how it is perfect for community building since it is highly moderated and curated. A vibrant community translates to more people talking about your company and sharing more content. In the end it also increases SEO, a very important aspect of social media.

What are our competitors up to on social media?

If the competitors are doing well praise them a little but don’t go overboard. You wouldn’t want to make the interviewers think that you’d rather work for the competitors. However be as honest as you can explaining what strategies they are using and how the company can adopt the same strategies. Explain why what they are doing is/not working. Present a few social media campaigns if you can.

 

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